MUXWAVE Holographic Invisible Screen Revolutionizes Shopping Mall Atriums

In recent years, with the continuous design development of commercial buildings, cultural relevancy, comfortability, interactivity, and diversity of commercial forms have become increasingly important. Generally, every commercial center, regardless of its size and positioning, has at least one atrium. This atrium is an essential internal traffic hub for the concentration and dispersion of people flow, serving as a golden location coveted by a plethora of creative advertisements.

In a shopping mall, the most dazzling and memorable space that leaves the greatest impression on people is the central atrium. It can be said that the design of the mall atrium is a communication between the mall and the customers; it is the “core zone” that anchors customer perception, expresses individuality, and sets positioning. Thus, more emphasis is placed on creating an inward atmosphere in commercial space design, allowing customers to immerse themselves in the crafted space, forgetting to leave. The presentation forms of LED display products in the mall atrium are becoming more and more diverse.

These can be positioned at locations like the mall ceiling, the exterior facade of the sightseeing elevator, and glass guardrails. So, what effects can installing LED display products bring?

1. Enhance the spatial quality and grade of the entire mall
2. Promote the corporate brand, beautify the mall image
3. Enrich spatial levels, strengthen the commercial atmosphere
4. Attract more foot traffic and favor from commercial event organizers, resulting in potential consumption

The MUXWAVE Holographic Invisible Screen is an innovative transparent LED display screen, with features such as transparent invisibility, high-definition picture quality, naked-eye AR visual effects, and high brightness and contrast display characteristics. It can invisibly apply to spaces frequently seen in buildings and commercial spaces. This does not change the transparent form and permeability of the space, or obstruct natural light and sight lines.

It can be bent and arbitrarily cut according to the application scene size. The installation is easy, without structural obstruction, and it does not affect the original architectural structure regardless of whether it is lit or not; it is a visually transparent effect. It effectively solves common problems with traditional LED screens, such as limitations with suspended ceiling loads, difficulties in space stress analysis, high installation costs, and complex steel structures. Making the LED film screen of the atrium ceiling more aesthetic and design-focused, while also paying attention to shapes and uniqueness, making it an excellent choice for creating spatial art.

The MUXWAVE Holographic Invisible Screen is the world’s first large-area seamless structure, full-screen transparent invisible, and high-definition LED display product from MUXWAVE Device (Shenzhen) Co., Ltd. It has a vast number of application demands in the present and future space digital interactive scenes.